BIMI and the DigiCert VMC — Your Logo Next to Every Email
A VMC certificate proves your rights to the mark — and mailboxes start showing your logo in the inbox. From 931,90 € a year
Buy a BIMI certificate for 931,90 €
BIMI is the standard by which Gmail, Yahoo Mail and Apple Mail show a company logo next to an email instead of a grey circle with a letter. Four things are needed to make it work: SPF and DKIM in place, a DMARC policy set to quarantine or reject, a logo in SVG Tiny PS format and a certificate with a BIMI DNS record. There are two certificates: a VMC for a registered trademark, accepted by every mailbox provider that supports BIMI, and a CMC for a logo without a registered mark used for at least a year, with narrower reach. The price starts at €931.90 a year. Issuance takes several weeks: the authority verifies the rights to the mark.
Certificates for BIMI
Two options: for a registered trademark and for a logo without registration
| Certificate | Validation and issuance | What it secures | Warranty | Price | |
|---|---|---|---|---|---|
| DigiCert Common Mark Certificate DigiCert |
— | One domain and its www | — |
€931.90
per year | Order |
| Verified Mark Certificate DigiCert |
— | One domain and its www | — |
€1257.90
per year | Order |
Before ordering you need SPF, DKIM and DMARC configured in quarantine or reject mode.
What BIMI is
The standard that makes mailboxes display the sender's logo
Your logo in the inbox
Gmail, Yahoo and Apple Mail show your logo next to the message instead of a grey circle with a letter in it.
Proof of your rights
A VMC certificate proves the mark is registered to your company, so the logo cannot simply be copied by someone else.
Discipline in your mail setup
BIMI requires a working DMARC policy, and DMARC on its own already reduces the chance of forged mail from your domain.
What it takes for the logo to appear
Four conditions — miss any one of them and BIMI stays off
SPF and DKIM
Your mail has to pass both checks: this is the foundation, and without it DMARC makes no sense.
DMARC in strict mode
The policy must be quarantine or reject. The none mode is not enough for BIMI.
A logo in SVG Tiny PS format
A square logo in that specific SVG profile — we will share the requirements and check the file for you.
Certificate and BIMI record
You order a VMC or CMC, publish a DNS record pointing to the logo and the certificate, and the mail providers pick it up themselves.
VMC or CMC — which one to take
- Verified Mark Certificate (VMC) — for a registered trademark. It requires the registration certificate and the register data. Accepted by every mail provider that supports BIMI.
- Common Mark Certificate (CMC) — for a logo without a registered trademark that the company has used for at least a year. Support is narrower: some providers accept VMC only.
If the mark is registered, take VMC. If it is not and you do not plan to register it, CMC is the compromise — with that reservation about coverage.
Certificates for emailFrequently asked questions about BIMI
Requirements, timing and coverage
In Gmail, Yahoo Mail, Apple Mail and a number of other providers that support BIMI. Coverage keeps growing.
Yes, and it must be in quarantine or reject mode. With a none policy the logo will not appear.
For VMC, yes. CMC only needs a logo the company has used for at least a year, but not every provider supports it.
Usually several weeks: the authority checks the rights to the mark and the company data — the longest validation of any certificate.
SVG Tiny PS: square, with a solid background, no scripts and no external references. We can check the file before you order.
CMC costs €931.90 a year and VMC €1,257.90 a year. These are the most expensive certificates in the catalogue because validation is so involved.
No, mail providers need time to refresh their data — usually from a few days to a couple of weeks.
Then a VMC will not be issued: it goes only to the owner of the mark, or to a holder of a confirmed licence to use it.